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Erica Colvin Miller

SR.CONTENT MANAGER AND STRATEGIST

  • LinkedIn

Hello

I create big-picture content strategies

As a senior content strategist, I navigate the dynamic landscape of digital content and contribute to the success of your business.

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I pull from a combination of skills, knowledge, strengths, and experience:

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  • Audience empathy

  • Strategic thinking

  • Data-driven approach

  • Omnichannel awareness

  • Content creation and editing

  • Adaptability and creativity

  • Organizational skills

  • SEO knowledge

  • Continuous learning

  • Risk management

Brands and Clients

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About Me

Building a strong strategic foundation for your brand is what I do best. After the discovery process, I produce a number of key assets that will guide your team along the content journey. Here are a few pieces I would recommend for your company.

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  • Customer Personas

  • Messaging Framework

  • Competitor Analysis

  • Content Audit

  • Customer Journeys

  • Editorial Calendar

  • Brand Guide

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And thanks to my extensive background in copywriting, I can immediately execute on the strategy—saving your company time and money.

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Signature Strengths*

Strategic

Where others see complexity, I see patterns. First, I sort through the relevant information, identify key pieces, and bring the big picture into view. From there, I design innovative plans to reach goals, increase productivity, and solve problems.

Learner

I am energized by the steady and deliberate journey from ignorance to competence. I move quickly from novice to master. This helps me to thrive in dynamic work environments where a lot is required within a short period of time.

Achiever

Drive, energy, fire: all of these words describe my constant need for achievement. It's the power supply that allows me to work long hours without burning out. I take immense satisfaction in being productive—and I set very high expectations for myself.

*Based on GALLUP® CliftonStrengths®

Jessica Pace
Sr. UX and Technical Manager @ Mambo Media

"What sets Erica apart is not only her exceptional writing skills, but also her strategic mindset. She possesses a deep understanding of the target audience, industry trends, and competitive landscape. She consistently delivers content that not only informs but also drives results."

Ashlee Willes
Brand Manager 
@ Downeast Home

"Erica understands how to lay the foundation of a brand’s narrative. She does a phenomenal job of understanding human emotions and motivations to create messaging that truly captivates an audience."

Holly Bogdan
Director of Concept and Design for Home @ Malouf

"Erica is one of those people that you listen to with awe. Her strategic marketing skills in researching consumer behavior and creating brand personas are the foundation brands are built on."
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