RESUME

Sr. Content Strategist

Cinch

Salt Lake City, Utah

Designed brand and content strategy for B2B marketing SaaS brand
Wrote entirely new website content, launched company blog and social media across Instagram, LinkedIn, and Facebook
Managed content across email, digital ads, tradeshows, and more.

Sr. Content Strategist

Kismet Strategy

Salt Lake City, Utah

Manage client websites, digital campaigns, and social media channels
Collaborate with client stakeholders and teams to produce comprehensive project strategy aligned with company vision
Optimize content with emphasis on building expertise, authority, and trust

Sr. Content Manager

Mambo Media

Portland, Oregon

Led content strategy and developed user personas, messaging matrices, competitor analyses, and customer journeys for high-profile clients
Developed editorial calendars outlining upcoming topics and deadlines
Managed content for digital campaigns, websites, blogs, emails, newsletters, social media, etc.
Maintained up-to-date knowledge of industry trends and best practices
Analyzed website performance metrics to identify optimization opportunities

Sr. Manager of Content Strategy

Ember

Lehi, Utah

Created editorial calendar for brand content across digital, social, and sales communications
Designed personas to guide marketing efforts, then trained ancillary teams to incorporate strategies
Worked with executive team on strategy development and execution planning
Hired, trained, and managed social media manager
Wrote web copy, social captions, digital ad copy, nurture email campaigns, luxury real estate listings, FAQ responses, blog articles, and more.

Head of Copy

Malouf Companies

Logan, Utah

Managed messaging strategy and execution for omnichannel company with portfolio of 55+ brands
Built comprehensive editorial calendars, creative campaigns, and storytelling strategy for top consumer goods brands across B2B, B2C, nonprofit, and public relations
Crafted detailed brand and customer personas
Collaborated with other creative leaders as well as sales, product, and digital teams
Hired, trained, and led a strong, talented team of nine writers and editors

Senior Copywriter

iFit

Logan, Utah

Wrote for nationally-recognized fitness brands: ProForm, Gold's Gym, FreeMotion, and Weider
Crafted messaging for marketing assets including websites, packaging, email campaigns, and brand identity
Conducted market research to understand target audiences and their needs
Researched industry trends and competitors to inform creative campaigns

BRIGHAM YOUNG UNIVERSITY - IDAHO

B.S. English: Professional Writing

Rexburg, Idaho